Getting ready for Pioneer press event later. It's the first time I'm meeting the client, should be great fun.
It makes me realise how PR has changed since the economic collapse. We now focus more on 1-1 and internal strategy like message development so I haven't organised an event from scratch for some time. I play a supporting role with tech and consumer accounts.
Even though my scope has pretty much been desk-bound but definitely exhausts my mind and challenges me in the intellectual department.
Always good to enjoy the balance.
