There is still a general lack of understanding what PR is about. I find myself not only explaining about what PR is, the impact of PR and very often, differentiating it from advertising (i.e. Earned vs. Paid media).
Ever since the economic collapse that rooted from Lehman's bankruptcy, I feel the scope of work for me has changed somewhat. Previously, it was focused on media outreach, constantly identifying opportunities to raise brand visibility and awareness through influential channels that people trust.
It then evolved "inwards", where clients request for counselling on internal messgaing like content management of what to say in their documents to stakeholders and staff. More media trainings and more selective of the media opportunities we decide to pursue.
Now that the global economy is picking up again... Slowly but surely, clients are ready to be interviewed again. We urge clients not to cut or stop spending on marketing (including PR) not only because we're in this business. But history has shown that some of the greatest brands in the world (Including Apple) emerged during a recession. More details on http://www.ogilvyonrecession.com/.
Journalists are on hot pursuits for stories these days and I believe the exciting changes in today's world can equate to at least 5 more pages of editorial per day. If only advertising in the media can help support their editorial works.
Anyhow, it's Monday and as per my usual practice, I spend at least 1.5 hours to catch up on print news over the weekend. So thoughts flowed and I just had to blog them down.
