Source: MTV EXIT press release (Our Client)
In an exclusive collaboration, MTV EXIT (End Exploitation and Trafficking) and music collective Black Iris featuring Best Coast’s lead Bethany Cosentino have produced a music video which raises awareness of human trafficking. When Will I Feel Love hauntingly highlights the impact of trafficking for sexual exploitation, particularly of young women.
The exclusive video is driving the launch of the new phase of a unique partnership between MTV EXIT and the United States Agency for International Development (USAID) to combat human trafficking in Asia. This year, a new series of 12 documentary films, hosted by local and international celebrities, will premiere across Asia-Pacific featuring the stories of real people caught up in the web of human trafficking.
The music video will premiere across MTV properties on-air and online around the world on February 14th 2011, and will be available to download on iTunes from 15th February at http://itunes.apple.com/us/album/when-will-i-feel-love-feat/id417870235?ls=1. Proceeds from iTunes sales will be directed to anti-trafficking organisations working to rescue and rehabilitate victims of human trafficking. The video will be seen across all MTV platforms in 161 countries, and has the potential to reach more than 640 million households worldwide.
About MTV EXIT: http://www.mtvexit.org/index.php?lang=1
